Who said reading habits were dead?

Swedish Newspapers must carry the most gripping stories and spell binding articles in the world. How else can you explain one guy picking up all four newspapers laid out on the plane, for a journey that would last only one hour?
Or that every commuter whether he/she is on a plane, train, bus or taxi is engrossed in a newspaper?
I sympathise with the Swedish public transport service. They arrange seats in buses and trains facing each other in an attempt to get the Swedes to socialise but looks like those efforts are going down the drain!